The modern recruiter has it far from easy. While the soft skills of recruiting are still relevant — good communication skills, outgoing personality and keen intuition — the tech-driven world of work requires talent acquisition specialists to navigate a variety of tools, data analytics and social media platforms. Recruiters can no longer just be great “people people”—they need to be great tech people, too.
Make no mistake, technology has drastically improved recruiters’ abilities to source, identify and hire higher-quality candidates across the board. Applicant tracking systems save both human resources’ and candidates’ time by automating the application and evaluation process. Social media platforms are leveling the playing field at work and creating opportunities for recruiters to not only find great candidates faster, but communicate with them in real time. And for everything ATS’ and social media have done to increase the quantity of candidates, big data and people analytics have done to increase the quality of candidates.