For staffing agencies, employer branding has two meanings, says Danny Ashraf, director of sales at Monster.
“You not only have to brand your client in your job advertisements and your digital
advertisements, but you also have to brand your own organization,” he says.
So, it’s not just, “This is why you should apply to this job,” it’s also, “This is why you should apply to this job using this agency as your headhunter.” And you won’t get more space to make your case. “It’s double the amount of work and twice as difficult to get it down,” says Ashraf.
To help you do just that, this guide will:
- Take a look at the next generation of job seekers and try to understand what’s in their heads as they begin their job search
- Get to the bottom of what employer branding is (and isn’t) for staffing agencies, and the challenges therein
- Offer some expert solutions and tips for reaching the Gen Z job seekers of tomorrow by reimagining your employer brand