A candidate-driven market means companies are competing to attract top talent. It can also mean spending more money to find the perfect candidate only to lose them to another company. What’s causing candidates to walk away for another opportunity?
The candidate / consumer connection is a measurement of the candidate’s recruiting experience and the positive or negative impression they received through the process. If a candidate comes away feeling like a number on a turnstile, they are twice as likely to just walk away for another opportunity. Conversely, a candidate that has a good experience is twice as likely to recommend that company as a potential employer, as well as become a customer of that brand’s products, even if they don’t get hired.